Agent Dynamics provides team development solutions specifically to the Real Estate and Property Industry. We have active clients in Australia, New Zealand and the US and our industry focussed solutions are making a real and valued difference to the way successful agencies grow their businesses at both an individual and team level.
Real Estate business owners and individuals alike continue to put high team turnover rates as their main blockage and expense when growing their business. The Drake International Cost of Turnover Calculator predicts that the full impact of losing an employee on $60,000 (including benefits) per year is in excess of $17,500. No Agency can afford to sustain these losses, not just from an economic perspective but team turnover has a huge impact on team morale and culture. Nobody wants to work in an agency with a revolving door and the damage caused by high team turnover can be terminal.
Our clients work with us as they understand that we have a real and proven process to not only reduce team turnover but to increase team culture and put a stop to the revolving door that plagues our industry. Using the Agent Dynamics Profiling System as a foundation we have developed a tried and tested solution to find you the most suitable candidate first time. Once in place we advise and assist business owners to ensure that they can communicate and manage both the strengths and challenges of the team member.
We use a psychometric profiling tool that has been developed specifically for the real estate industry. It has application to the four different roles of an agency, Principals, Sales, Property Management and Admin Support. Prior to 2014 when Agent Dynamics was founded, real estate professionals had to use generic profiling tools that were a one size fits all and didn't differentiate between a welder and a Property Manager. Our clients love the fact that they now have access to a system that is specific not only to real estate, but to the individual roles within an agency. They also reap the benefit of having a comprehensive and live debrief on the results of the assessment rather than a simple automated printout. Psychometric profiling should never be simply giving you a name and telling you your strengths and weaknesses.
The value is not only in understanding your innate talents but in knowing how to use them on a daily basis to be happier, more productive and importantly to be much more profitable. Agent Dynamics is the only profiling system available today that understands and leverages the unique environment contained within the four walls of a Real Estate Agency. It has been proven and trusted by over 1,000 real estate professionals and business owners.
Agent Dynamics was born in 2014 when Julie Davis and Neil Williams identified a solution to the "revolving door" epidemic within the real estate industry and developed the Agent Dynamics Profiling System to help business owners and Principals build, grow and manage their teams.
Industry common practice is recruiting through resumes and references that are simply not providing the full picture when trying to identify the next recruit to the team. An interview will only provide half of the story. The missing piece is the innate talent that people will bring to a role. You know that they passed a course but you have no idea if they will follow up, add up or be able to sustain the day to day requirements of the position.
Existing profiling tools will often only provide a pass or fail on whether to employ them or not but there is a large chunk of the puzzle still missing. The missing piece was the integration and management of the team member to enable them to flourish in the role and have no desire to leave and look elsewhere.
The Agent Dynamics Profiling System empowers the team to not only work in their flow, but to have a new found understanding of what each and every one of their peers brings to the team. It enables business owners to better communicate, understand and leverage each individual to their strengths resulting in a more productive team, increased profit and lower rates of team turnover.
Our vision when we started this journey was to have the industry ask the question, 'What did we do before Agent Dynamics came along?'. That question is now being echoed in agencies big and small both here and overseas.
High Team Turnover
People leave teams because they are not happy. It is rarely for more money. The better you understand the team, the better you can communicate with and manage them. When you know and understand the different profile types that you have in your team you can leverage their strengths and manage their challenges. They can spend more time working in their flow and less time complaining and looking for another job. Remember it costs around $17,500 each time a team member leaves an agency. Grab your calculator and do the sums on how much team turnover has cost you over a 12-month period. It doesn't have to be that way.
Wasted generating time and resources
There is nothing more frustrating than pouring time and money into resources to try and generate appraisals. At Agent Dynamics we know and can match the best methods of generating to each of the eight profile types. We know who will naturally go out door knocking and who is the best to work a database. We also know who will be successful at cold calling and which profiles are the most effective networkers.
Understanding where to invest your marketing dollars and your valuable time will not only impact your generating success, it will also provide a huge boost to team culture.
Sales Agents coming second at the listing presentation
Our innate talent will also show up when we are presenting to potential sellers and landlords. If we are a profile type that has a lot of 'Steel' energy then our presentation style will focus on the CMA and the data and processes that we will use to sell or rent a home. This is ideal if our potential client also has a lot of 'Steel' energy. If however they have a majority of 'Dynamo' energy they will be focussed on speed, high energy and getting the job done ASAP. The two energy types can have trouble connecting and the business is often lost. We can guide and teach the sales team methods to identify and isolate the potential clients predominant energy type and then show them how to communicate with them at the same frequency. Imagine the difference it would make to the bottom line if each Sales Person and Business Development Manager could increase their presentation success rate.
Friction in the team
Despite our best efforts it is not unusual for there to be some friction or unrest between some of the team. Left unchecked it can lead to other team members taking sides and before we know it the situation has escalated. One of the most reported benefits of a Team Development Day (TDD) is a new found respect between members of the team. When individuals have an understanding of the innate behaviour and traits of their peers they are far more tolerant and less quick to judge. Once they know and develop an appreciation for the strengths and challenges of their own profile type they pay the same right and courtesy to the profile type of others in the team. Friction dissipates and harmony is increased.